You’ve probably heard about the recent Groupon Super Bowl ad campaign. This tongue-in-cheek campaign plays off of over-the-top celebrity cause advertising by encouraging people to “Save the Money” with Groupon.
While the ads were satirical, their goal was to raise funds and awareness for four important non-profits including buildOn. Groupon is putting up $100,000, which along with another $100,000 from a group of anonymous donors, will be used as a matching grant to help buildOn build schools in Mali and Nepal. This “doubled donation” will provide buildOn with $400,000 to build 12 schools in some of the poorest and most remote villages in the world.
These schools will educate over 3,000 children just in the first year. They will be used to run adult literacy classes for parents and grandparents. Bottom line – these schools will dramatically change the lives of generations of families living in poverty.
We are grateful that Groupon is helping us break the cycle of poverty, illiteracy and low expectations through service and education.
So check it out and make a $15 donation to buildOn, have it matched and make a tremendous impact. http://www.groupon.com/deals/buildon
Posted February 7, 2011 in News by buildOn